Studio Whit

Aug 2025

Studio Whit, the furniture and lighting design practice of American designer Whitney Krieger, establishes a distinct visual identity through this collaborative branding project. Creative directed by Palermo Studio, the project leans into a minimalist and tactile aesthetic, emphasizing the intersection of sculptural form and architectural detail. Through clean, serif typography and an understated palette, the brand identity bridges the studio's production partnerships with Italian artisans and its contemporary design ethos. The visual execution relies on soft, natural light and a refined material vocabulary to showcase Studio Whit’s modular furniture and metallic lighting collections. Imagery moves between editorial portraiture and commercial product staging, utilizing embossed stationery and graphic layouts to define the label’s presence. The overall design language presents a balanced, monochromatic, and earthy appeal, consistently grounding the technical precision of the furniture within serene, architectural environments.

Minimalist, Vertical

Advertising Campaign