Nobia
Branding
Brand
ProjectBranding
Date
Aug 2025
Description
Nobia's branding campaign establishes a clean, minimalist identity within the beauty sector. The creative direction, led by Palermo Studio, leans into a monochromatic aesthetic that balances tactile paper craft with sleek commercial photography. The visual system utilizes debossed logotypes and premium stationery to ground the brand, complemented by macro shots that emphasize product texture. The campaign integrates typography across both print and studio portraiture, creating a cohesive, understated look through the use of high-key lighting and structured composition.
Style
Minimalist, Clean, Vertical, Commercial
Context
Advertising Campaign
Associated creatives
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