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Brand
Studio Whit
ProjectBranding
Sculptural polished metal floor lamp with a folded geometric shade against a neutral studio background.

Studio Whit Branding 2025

Associated creatives

Palermo Studio
Palermo StudioCreative Director

Tags

sculptural floor lampsculptural lampmetal floor lampfloor lampmodernist lamppolished metal lamparchitectural lightingfolded metal shade

Description

A black and white photograph showcasing a modernist sculptural floor lamp crafted from curved, polished reflective metal. The lamp features an angled hood reflector at the top that diffuses light, mounted atop a vertical sheet-metal cylindrical body. In the background, an unfolded curved dark metallic sheet rests against a studio backdrop, adding geometric depth to the composition. Centered white typography displays "STUDIO OF Whitney Krieger" with the studio web address positioned near the bottom edge.

Style

Editorial, Vertical, Monochrome, Minimalist

Color

Silver (metallic) (50%)
Off-Black (30%)
Off-White (20%)

Background

Grey Seamless

Context

Advertising Campaign