Light Saver
Branding
Aug 2025
Light Saver establishes a clean visual identity for its skincare line through a series of commercial branding assets directed by Palermo Studio. The project balances clinical precision with tactile interest, utilizing minimalist product photography and sculptural compositions to define the brand's aesthetic. Palermo Studio employs varied lighting techniques, transitioning between soft light to emphasize skin texture and hard light to create graphic, high-contrast shadows. Across these assets, the imagery incorporates a consistent serif typography and an interlocking 'LS' monogram, providing a cohesive brand signature. The work integrates product-focused still life with artistic monochrome portraiture to create a versatile visual language.
Vertical, Commercial, Minimalist, Clean
Skincare
White Seamless
Advertising Campaign
