Food Craft
Branding
Aug 2025
Palermo Studio delivers a comprehensive branding identity for Food Craft, bridging the gap between modern design and high-end hospitality. The project establishes a visual language defined by minimalist typography, utilizing clean serif wordmarks that contrast against the tactile, fibrous quality of high-end stationery materials. The collateral leans into a disciplined aesthetic, pairing monochromatic photography of vintage crystal and bar carts with structured, geometric compositions. By alternating between soft, diffused lighting and hard, diagonal shadows, the work emphasizes the grain of the paper stock and the refractive nature of the glassware. Palermo Studio provides both creative direction and agency support, ensuring a cohesive application across print, stationery, and commercial still life imagery.
Lifestyle
