Lot

Aug 2025

Palermo Studio leads the branding and UI design for Lot, creating a cohesive visual identity centered on minimalist, high-contrast digital architecture. The project leverages a stark monochrome palette to highlight technical product specifications and structured graphic layouts across web and mobile platforms. Utilizing clean typography and precise geometric vector illustrations, the identity system frames a diverse range of items—from grooming accessories to modular electric vehicles—within a consistent, time-oriented interface. The work leans into a refined, technical aesthetic, characterized by bold sans-serif numbering and responsive screen mockups that prioritize clarity and functional form.

Minimalist, Vertical

Typography, UI illustration

Website / Web