Marx Design developed the brand identity for skincare label Tronque, creating a cohesive visual system that spans from product packaging to large-format outdoor advertising. The identity centers on a clean, minimalist aesthetic, utilizing a restrained palette of off-white and deep red to anchor the visual presence.
The project incorporates tactile design techniques such as embossing and debossing to emphasize the physical quality of the packaging materials. Across various touchpoints, the design relies on precise serif typography and balanced compositions that integrate abstract, monochrome photographic elements alongside botanical illustrations.
From detailed product shots to billboard applications, the branding establishes a sophisticated look for the skincare sector. The presentation leans into natural light and textured surfaces to maintain a consistent tone across all collateral.
