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Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2022
Description
Marx Design developed the brand identity for skincare label Tronque, creating a cohesive visual system that spans from product packaging to large-format outdoor advertising. The design approach emphasizes a clean, minimalist aesthetic, utilising a restrained palette of off-white and deep red to anchor the visual presence. The project incorporates tactile elements, such as embossed graphic motifs on packaging and the use of linen-textured paper stock. Across the campaign assets, serif typography and monochromatic photography are balanced against subtle botanical illustrations, grounding the beauty branding in a sophisticated, editorial tone.
Style
Horizontal, Commercial, Clean
Industries
Skincare
Color
Burgundy
Associated creatives
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