StrangeLove Brand Identity 2022

About

This outdoor billboard design for StrangeLove showcases a bold brand identity created by Marx Design. The composition is divided into three distinct vertical sections featuring a vibrant orange-red colour palette, stark black typography, and product imagery of a cocktail with blood orange wheels. Repeated text patterns reading bottoms up accompanied by directional arrows create a dynamic rhythm across the central panel. The entire display is mounted on an exterior concrete and metal structure in an urban setting, presenting a striking example of modern graphic design and out-of-home advertising.