BrandStrangeLove
ProjectBrand Identity

StrangeLove Brand Identity 2022
Associated creatives
Tags
Description
This outdoor billboard design for StrangeLove showcases a bold brand identity created by Marx Design. The composition is divided into three distinct vertical sections featuring a vibrant orange-red colour palette, stark black typography, and product imagery of a cocktail with blood orange wheels. Repeated text patterns reading bottoms up accompanied by directional arrows create a dynamic rhythm across the central panel. The entire display is mounted on an exterior concrete and metal structure in an urban setting, presenting a striking example of modern graphic design and out-of-home advertising.
Style
Horizontal, Commercial, Saturated, Graphic
Techniques
Typography
Industries
Beverages
Color
Scarlet (50%)
Pure White (30%)
Jet Black (20%)
Background
Commercial Office
Context
Out of Home (OOH)