Marx Design developed the brand identity for Departed Spirits, creating a visual language centered on minimalist packaging and bold typography. The project spans various formats, including commercial product photography and outdoor advertising, establishing a distinct look for the brand's rum, gin, vodka, and whisky lines.
The identity features rectangular metal tins and flasks defined by matte finishes and crisp, sans-serif graphic elements. Across both studio photography and environmental billboard placements, the work maintains a clean and consistent aesthetic. By utilizing bright lighting and structured, minimalist layouts, Marx Design highlights the sculptural qualities of the product vessels and the primary graphic motifs.
