Departed Spirits: Brand Identity

Oct 2023

Marx Design developed the brand identity for Departed Spirits, creating a visual language centered on minimalist packaging and bold typography. The project spans various formats, including commercial product photography and outdoor advertising, establishing a distinct look for the brand's rum, gin, vodka, and whisky lines. The identity features rectangular metal tins and flasks defined by matte finishes and crisp, sans-serif graphic elements. Across both studio photography and environmental billboard placements, the work maintains a clean and consistent aesthetic. By utilizing bright lighting and structured, minimalist layouts, Marx Design highlights the sculptural qualities of the product vessels and the primary graphic motifs.

Horizontal, Commercial, Clean, Minimalist

White Seamless