Station Casinos
Brand Identity
Aug 2024
Station Casinos collaborated with The New Company to develop a comprehensive brand identity for the Durango Casino and Resort. The project establishes a cohesive visual language that spans architectural photography, print collateral, and digital motion graphics, emphasizing a refined, hospitality-focused aesthetic. Graphic design work by The New Company utilizes clean, structured typography and a distinct color palette to unify the resort's diverse touchpoints—from menu cards and shopping bags to membership cards and outdoor signage. Photographers Sahra Jajarmikhayat and Cody Guilfoyle captured the property, balancing warm, natural light in lifestyle settings with precise, minimalist commercial shots of the resort's interior and amenity spaces. The work leans into a cinematic and clean aesthetic, integrating motion graphics to present property details across a sophisticated visual system.
Vertical, Commercial, Clean
Advertising Campaign
