Riot Games: Brand Identity

Aug 2021

Riot Games commissioned this comprehensive brand identity project to establish a cohesive visual language across its esports broadcasting and digital channels. Developed through a collaboration between The New Company and C A T K, the project leans into a high-contrast aesthetic, anchored by a vibrant cyan and black color palette. The execution spans graphic design, 3D motion graphics, and UI interface design to support the LoL Esports ecosystem. Techniques such as motion graphics and clean typography define the broadcast package, creating a rhythmic, neon-inflected visual presence. The work integrates live-action photography with 3D render/CGI elements, resulting in a flexible system that adapts across social media assets, broadcast banners, and printed stationery. The identity maintains a minimalist, high-contrast structure throughout.

Commercial, Graphic, Vertical

Advertising Campaign