Riot Games

Aug 2021

Riot Games expands its broadcast presence through a comprehensive brand identity system, balancing high-contrast typography with fluid motion graphics. The project integrates a striking two-tone palette of black and vibrant cyan, applied across digital assets, social media templates, and broadcast-ready elements. Developed by The New Company and C A T K, the identity leverages bold graphic design and 3D render/CGI techniques to establish a cohesive visual rhythm. The work prioritises typographic clarity, utilising clean, minimalist layouts that extend from dynamic motion sequences to tactile, debossed print materials for esports applications.

Commercial, Graphic, Vertical

Video Games

Advertising Campaign