AG1 Brand Identity 2024

About

The AG1 brand identity project represents a comprehensive visual system developed by The New Company. The design framework merges clinical precision with organic vitality, bridging nutritional science with holistic wellbeing through a layered, multi-media approach. The project utilizes a clean, minimalist aesthetic across a range of formats, featuring photography by Cait Oppermann, Nacho Alegre, Sergiy Barchuk, and Swanson Studio. The visual narrative balances high-contrast studio work and macro product photography with naturalistic lifestyle imagery and technical vector animations. By layering diverse visual elements—including botanical textures, athletic movement, and schematic diagrams—the identity establishes a modern, cohesive look. Graphic design elements and sans-serif typography are consistently applied to provide structure, while earthy green tones and organic textures underscore a natural product narrative.