AG1

Oct 2024

The brand identity for AG1 establishes a visual language centered on a clean, clinical, and organic aesthetic. Developed by The New Company, the project creates a comprehensive system that bridges nutritional science with lifestyle imagery. The execution leans into a minimalist framework, utilizing vector-based diagrams and anatomical line art to communicate complex health concepts with precision. Photographic contributions from Cait Oppermann, Nacho Alegre, Sergiy Barchuk, and Swanson Studio provide the system with a layered, tactile quality. The imagery moves between macro botanical shots, athletic portraiture, and natural outdoor scenes, all unified by a consistent palette of deep greens and creamy neutrals. The design incorporates collage techniques and typography to anchor the brand, balancing technical clarity with naturalistic movement.

Commercial, Clean

White Seamless

Advertising Campaign