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BrandStation Casinos
ProjectBrand Identity
Brand identity layout featuring Durango hotel interiors, guest room, bathroom, and lounge with cocktail for Station Casinos

Station Casinos Brand Identity 2024

Associated creatives

The New Company
The New CompanyGraphic Design
Sahra Jajarmikhayat
Sahra JajarmikhayatPhotography
Cody Guilfoyle
Cody GuilfoylePhotography

Tags

hotel interior designhotel interiorinterior designbrand identitystation casinosdurango hotelguest roomhotel bathroom

Description

This brand identity presentation for Durango by Station Casinos showcases a cohesive visual system and interior design photography by Sahra Jajarmikhayat and Cody Guilfoyle, with graphic design by The New Company. The layout displays stacked vertical panels featuring hotel interiors, guest rooms, a modern bathroom, and a lounge scene with a cocktail. Clean typography and neutral color palettes define the collateral, highlighting luxury hospitality spaces. The presentation balances architectural photography with refined brand messaging.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Hotels

Color

Beige (50%)
Medium Grey (30%)
Off-White (20%)

Context

Advertising Campaign, Brand Film / Corporate Video