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BrandStation Casinos
ProjectBrand Identity
Large outdoor billboard advertising Durango against a partly cloudy sky with visible lighting rigs mounted below.

Station Casinos Brand Identity 2024

Associated creatives

The New Company
The New CompanyGraphic Design
Sahra Jajarmikhayat
Sahra JajarmikhayatPhotography
Cody Guilfoyle
Cody GuilfoylePhotography

Tags

billboardoutdoor billboarddurango billboardadvertising signdurango signage

Description

An outdoor billboard for Durango is mounted on a tall metal support structure against a partly cloudy sky. The billboard features a brown background with large green sans-serif lettering spelling DURANGO, accompanied by thin yellow cursive typography and white text reading YOUR FRIENDLY OASIS IN THE DESERT and COMING SOON FALL '23. Several spotlights are mounted on metal scaffolding along the bottom edge of the sign. Graphic design is credited to The New Company, with photography by Sahra Jajarmikhayat and Cody Guilfoyle.

Style

Horizontal, Commercial, Clean

Color

Rust (80%)
Forest Green (20%)

Background

Overcast Sky

Context

Out of Home (OOH)