SSU: Brand Identity

Oct 2022

The SSU brand identity project establishes a comprehensive visual language through a mix of digital, print, and lifestyle assets. Featuring a bold color palette of vibrant red and deep purple, the identity utilizes minimalist typography and kinetic motion graphics to convey its message across both screen and physical environments. Photography by Martina Huber grounds the identity in natural light, documenting the branding as it appears on everything from outdoor architectural installations to tactile apparel. Graphic design by 25AH complements these visuals, utilizing clean layouts and line-art illustrations that lean into a retro-inspired aesthetic. The project spans various commercial applications, including mobile digital displays, neon signage, and everyday products like canvas totes and graphic tees.

Commercial, Vertical