SSU

Oct 2022

The SSU brand identity project establishes a comprehensive visual language through a mix of graphic design and lifestyle photography. Spanning print, digital, and merchandise applications, the work utilizes a bold red and purple color palette paired with minimalist typography to create a consistent, modern presence across various platforms. Execution centers on clean layouts and kinetic motion graphics, seen in mobile interface mockups and outdoor advertising installations. With graphic design by 25AH and photography by Martina Huber, the project documents the brand across diverse environments—from construction sites and urban streets to outdoor park settings. The integration of tactile elements, such as enamel pins and canvas textiles, anchors the visual identity in a relatable, lifestyle-oriented context that relies on natural light and organic settings.

Commercial, Vertical