Hotel Frantz

Jan 2020

The brand identity for Hotel Frantz, crafted by the design team at 25AH, perfectly balances modern hospitality with an intimate, tactile sensibility. Rooted in the aesthetic landscape of Stockholm, the project employs a clean and minimalist graphic design language that effortlessly bridges the gap between commercial efficiency and artistic expression. By utilizing a sophisticated interplay of high-contrast typography and rich, layered textures, the identity transcends standard corporate aesthetics. The execution leans into a cinematic visual narrative, where elements like gold-foiled leather door hangers and vibrant blue stationery are presented with striking clarity. Techniques such as 3D render CGI are juxtaposed against natural light photography, creating a surreal, liquid quality that invites guests into the hotel’s curated world. Whether through the interplay of sharp, hard lighting on crumpled paper ephemera or the soft, ambient glow of neon signage, the project maintains a cohesive, premium atmosphere. The use of varied materiality—from royal blue fabrics and burnt orange velvet to rugged denim—grounds the brand in a physical space, moving beyond simple logo placement to create a fully realized sensory experience. This comprehensive branding package reflects a deep understanding of luxury, turning functional collateral into meaningful touchpoints that resonate with the modern traveler, ultimately establishing a distinctive and memorable presence within the competitive hospitality market.

Commercial

Natural light

Hotels, Travel & Hospitality