Market Art Fair

Sep 2025

Market Art Fair’s brand identity, developed by design studio 25AH, establishes a cohesive visual language across both physical and digital touchpoints. The system relies on bold, high-contrast typography and a signature red and cream palette to create a clean, minimalist aesthetic for the contemporary art event. Architectural applications and environmental branding, captured through the photography of Mira Wickman, integrate the fair’s presence into the city landscape with deliberate, rhythmic graphic placement. The project extends into a comprehensive digital suite, featuring responsive website design and editorial layouts that prioritize navigation and exhibition clarity. Print collateral, ranging from fair maps to promotional invitations, emphasizes tactile, paper-based textures that reflect the brand's disciplined approach to event design. By utilizing natural light and clean editorial photography, the identity emphasizes the relationship between the printed material and its surrounding environment.

Horizontal, Clean

Natural light

Festivals & Events