Pen Store

Jan 2021

This brand identity project for specialty retailer Pen Store establishes a cohesive visual language across packaging and promotional collateral. Developed through a collaboration between graphic design studio 25AH and photographers Linus Morales and Ollie Nordh, the identity leans into clean minimalism and a vibrant, graphic-led aesthetic. The visual approach utilizes bold typography and primary color blocks, applied across sketchbooks, marketing flyers, and custom stationery. Each asset—from promotional posters featuring layered photographic elements to tabletop flat lays showcasing product applications—employs bright, natural light to emphasize texture and organization. The execution combines traditional stationery components with structured layout design to create a consistent, contemporary look for the brand.

Horizontal, Commercial, Clean

Natural light

Specialty Retailers

Advertising Campaign, E-commerce / Product