Pen Store: Brand Identity

Jan 2021

This comprehensive brand identity project for Pen Store establishes a visual language centered on clean minimalism and tactical stationery presentation. Graphic design by 25AH works in tandem with commercial photography from Linus Morales and Ollie Nordh to translate the retailer's identity into a cohesive system of collateral, packaging, and promotional materials. The project utilizes a bright, clean aesthetic, incorporating graphic typography and bold color blocking across flyers, posters, and custom packaging. Execution leans into natural light and flatlay arrangements, featuring a mix of textures including wooden desk surfaces and neutral concrete. The design employs a versatile grid system and playful line art to showcase stationery products—ranging from Posca markers to sketchbooks—in both functional and aspirational settings. This identity system bridges retail utility with a tactile, contemporary look and feel.

Horizontal, Commercial, Clean

Natural light

Advertising Campaign, E-commerce / Product