Logo
Printed sale flyer next to a desktop arrangement with a telephone, notepad, pen, and map background for Pen Store
Overhead flat lay of Pen Store packaging featuring branded sketch pads, illustrated tissue paper, and a red thank-you card.
Top-down view of a wooden desk featuring glasses, a Pen Store card, a pink pen, a card with best wishes text, doughnuts, and a red cup.
Person writing on a notepad at a wooden desk covered with stationery, a telephone, and maps for Pen Store brand identity.
Posca paint markers arranged beside product cards and a folded promotional flyer on a clean surface
Three colorful promotional posters featuring bold typography, graphic blocks, and lifestyle photography displayed on a white wall
A stack of white sketchbooks with printed SKETCHES text rests on a wooden table surface next to a grey concrete floor.
Printed sale flyer next to a desktop arrangement with a telephone, notepad, pen, and map background for Pen Store
Overhead flat lay of Pen Store packaging featuring branded sketch pads, illustrated tissue paper, and a red thank-you card.
Top-down view of a wooden desk featuring glasses, a Pen Store card, a pink pen, a card with best wishes text, doughnuts, and a red cup.

Pen Store Brand Identity 2021

About

This comprehensive brand identity project for Pen Store establishes a visual language centered on clean minimalism and tactical stationery presentation. Graphic design by 25AH works in tandem with commercial photography from Linus Morales and Ollie Nordh to translate the retailer's identity into a cohesive system of collateral, packaging, and promotional materials. The project utilizes a bright, clean aesthetic, incorporating graphic typography and bold color blocking across flyers, posters, and custom packaging. Execution leans into natural light and flatlay arrangements, featuring a mix of textures including wooden desk surfaces and neutral concrete. The design employs a versatile grid system and playful line art to showcase stationery products—ranging from Posca markers to sketchbooks—in both functional and aspirational settings. This identity system bridges retail utility with a tactile, contemporary look and feel.

Brand

Pen Store

Credits

25AH
Graphic Design
Linus Morales
Photography
Ollie Nordh
Photography

Industries

Specialty Retailers

Styles

HorizontalCommercialClean

Techniques

Natural light
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