BMW
European Championships 2022 Celebrating 50 years of BMW - Highlights
Brand
Date
Dec 2025
Description
BMW marks its 50th anniversary through this highlights film, documenting the brand's presence at the European Championships 2022. The project synthesizes historical milestones with contemporary automotive design, juxtaposing classic wireframe models against modern urban environments. Directed by The Department, the piece utilizes cinematic framing and raw, grainy textures to ground the high-speed imagery of athletes and traffic. The edit leans into architectural motifs, pairing reflections on glass facades with aerial drone footage to highlight the scale of the brand’s footprint in professional sports.
Style
Horizontal, Cinematic, Grainy, Raw
Techniques
Drone footage
Industries
Luxury Automotive
Color
Charcoal
Pure White
Background
Commercial Office
Context
Brand Film / Corporate Video
Associated creatives
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