Sproutl

Mar 2022

Sproutl’s brand identity establishes a playful and vibrant visual language for the plant platform. Developed by OMSE, the design system leans into bold typography and a saturated color palette of purple, lime green, and pink, which is applied across physical packaging, out-of-home signage, and digital UI elements. The project features collaborative illustration work by An Chen, Micke Lindebergh, Milena Bucholz, and Thomas Hedger. These organic, botanical motifs are brought to life through 3D render / CGI and motion graphics, appearing as fluid, growing forms that interact with the brand’s wordmark. The minimalist execution ensures that the graphic identity remains functional across both e-commerce touchpoints and outdoor advertising.

Horizontal, Commercial, Clean