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BrandSproutl
ProjectBrand Identity
Sproutl brand identity billboard with green botanical illustrations on purple background in a subway station.

Sproutl Brand Identity 2022

Associated creatives

OMSE
OMSEGraphic Design
An Chen
An ChenIllustration
Micke Lindebergh
Micke LindeberghIllustration
Milena Bucholz
Milena BucholzIllustration
Thomas Hedger
Thomas HedgerIllustration

Tags

sproutl billboardbrand identity billboardbotanical illustrationsubway station advertisingsproutl brandbillboard design

Description

This image features a large curved advertising billboard installed in a subway station, showcasing the brand identity for Sproutl. The display highlights vibrant green organic and botanical illustrations set against a solid purple backdrop, featuring bold dark green typography spelling out the brand name. Below the main graphic, a search interface element reads Swiss Cheese Plant. To the left, a motion blur from a passing train streaks across the tracks. OMSE handled the graphic design, with illustrations contributed by An Chen, Micke Lindebergh, Milena Bucholz, and Thomas Hedger.

Style

Horizontal, Commercial, Minimalist

Industries

E-commerce Platforms

Color

Forest Green (50%)
Violet (50%)

Background

Transport Hub

Context

Out of Home (OOH)