Hackney Church

Oct 2020

Hackney Church collaborated with design studio OMSE to develop a comprehensive brand identity that merges architectural motifs with expressive graphic systems. The identity revolves around a recurring arched window motif, which serves as a framing device for both internal communication and environmental signage. The visual system leans into a clean and minimalist aesthetic, pairing structured typography with a series of custom icons. The project features extensive illustration contributions from Jay Cover, Joe Melhuish, and Thomas Hedger, whose work introduces playful line art and vibrant color palettes across merchandise, digital assets, and print materials. Execution across the identity utilizes a blend of vector graphics, 3D renders, and editorial photography. By balancing bold, high-contrast typography with soft natural light in environmental shots, the work establishes a flexible visual language that functions effectively across physical installations and social media channels.

Commercial, Clean

Advertising Campaign