Peddlers Gin Co.
Brand Identity








Dec 2020
The brand identity for Peddlers Gin Co. centres on a fusion of traditional craft and modern industrial aesthetics. The project encompasses a comprehensive suite of packaging design, including bespoke glass bottle forms and intricate presentation cases that feature embossed typography and custom iconography, such as Mahjong-inspired botanical illustrations. Developed by OMSE, the graphic design identity leans into a striking red-on-black colour palette, utilising debossed details and tactile finishes to create a cohesive look across print and digital assets. This project incorporates 3D render / CGI work by Where Giants Roam to showcase the refined packaging, while photography by Graeme Kennedy employs moody, low-key lighting to emphasise material textures. Structural support for the custom packaging was provided by Think Packaging, ensuring precision in the final product display.
Horizontal, Commercial, Clean
Alcoholic Beverages
E-commerce / Product