Estrid
Brand Identity
Oct 2025
Estrid’s brand identity project, developed in collaboration with design studio OMSE, establishes a visual language centered on high-contrast color blocking and bold typographic play. The work spans various commercial touchpoints, from outdoor graphic posters and apparel to product packaging and bespoke lifestyle accessories. The aesthetic leans into a vibrant, saturated palette, utilizing natural light to frame clean, modern layouts. Graphic elements feature distinct sans-serif and italic serif fonts, integrated alongside minimalist, vector-based iconography across physical applications like vinyl sleeves, custom lighters, and printed textiles. Technically, the execution relies on a clean, editorial approach to product and lifestyle imagery. OMSE employs a recurring motif of circular and oval frames, balanced against solid backgrounds to maintain a consistent brand rhythm across diverse media formats.
Commercial, Clean, Vertical
Advertising Campaign
