Sportmax

Mar 2024

The Sportmax S/S 24 campaign presents a focused study on contemporary tailoring and structural minimalism. Shot by photographer Xavier Casanueva, the editorial series leans into clean lines and precision, capturing a range of sharp silhouettes from double-breasted blazers to structured midi dresses. The imagery oscillates between stark, seamless studio environments and textured outdoor urban backdrops, utilizing natural light to highlight the fine wools, silks, and tailored details of the collection. With casting by Simone Bart Rocchietti, the campaign features models Lina Emelianova and Nadine Kirilova. The visual identity is defined by a rigorous approach to form, complemented by the sleek hair styling of Olivier Noraz and the subtle, refined makeup artistry of Adrien Pinault. The result is a clean, editorial aesthetic that prioritizes the interaction between garment construction and architectural surroundings.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Advertising Campaign