Sportmax: Sportmax S/S 24

Mar 2024

The Sportmax S/S 24 campaign presents a study in structured tailoring and contemporary minimalism. Captured by photographer Xavier Casanueva, the series leans into a clean, editorial aesthetic that balances the sharp lines of double-breasted blazers and midi dresses against both sterile white studio backgrounds and weathered, textured outdoor environments. Featuring models Lina Emelianova and Nadine Kirilova, the visuals emphasize the fine wool and smooth fabric textures of the collection. The production utilizes natural light and precise composition to highlight the silhouettes. The creative execution was supported by hair stylist Olivier Noraz and makeup artist Adrien Pinault, with casting by Simone Bart Rocchietti.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign