Sportmax: Sportmax Resort 2025

May 2024

The Sportmax Resort 2025 lookbook presents a precise study in contemporary tailoring and architectural silhouettes. Photographed by Ulrich Knoblauch, the campaign employs a stark, minimalist visual language, using direct flash and high-contrast hard light to anchor the collection against a neutral studio backdrop. This editorial approach emphasises the interplay of monochrome palettes, sharp structural cuts, and rich textures, ranging from glossy croc-embossed leather to precision-tailored pinstripes. Fashion editor and stylist Jacob K defines the collection's refined aesthetic, pairing voluminous, oversized outerwear with tapered, clean-lined garments. The visual identity is further sharpened by Franco Gobbi’s sleek hair styling and Lucy Bridge’s deliberate use of bold red lips, which introduce a recurring focal point of colour against the minimalist staging. Casting, managed by Andrea Prato and Daniel von der Graf, features models including Eliise Jaasma and Libby Bennett, whose poised, front-facing presentation reinforces the campaign's rigorous, commercial clarity.

Editorial, Vertical, Clean

White Seamless

Lookbook