Sportmax

May 2024

The Sportmax Resort 2025 collection lookbook presents a clinical study in contemporary tailoring and architectural silhouettes. Photographed by Ulrich Knoblauch, the campaign employs direct flash and hard directional lighting to cast sharp, graphic shadows against a stark white studio backdrop. This editorial approach emphasises the collection’s focus on clean lines and material contrast, ranging from oversized pinstripe blazers and structured leather jackets to floor-length knit dresses and monochrome ensembles. Fashion editor and stylist Jacob K curated a palette defined by deep black, slate grey, and vibrant crimson, punctuated by metallic hardware and sculptural accessories. The technical execution highlights the sharp shoulders and waist-cinching details of the garments. With hair styling by Franco Gobbi and makeup by Lucy Bridge, the imagery features sleek, center-parted bobs and bold red lips, reinforcing a minimalist, polished aesthetic across the series.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook