Les Echos

Oct 2026

Sous le vent is a fashion editorial series produced for Les Echos, exploring refined menswear through a documentary-style lens. Photographed by Fanny Latour-Lambert, the project features model Clément Laguardia captured in diverse, nautical-inspired settings ranging from industrial workshops to lakeside docks. The imagery relies on natural light and a muted, earthy color palette to emphasize the tactile quality of the layered knitwear and tailored outerwear featured throughout the spread. Art direction by Giorgio Martinoli brings a cohesive, minimalist structure to the layout, which balances interior wood-paneled scenes with outdoor lifestyle portraiture. Marine Chaumien provides the fashion styling, grounding the editorial in a sophisticated, classic aesthetic. The project utilizes a clean, editorial approach to highlight the construction and texture of the garments within a curated, thematic narrative.

Editorial, Horizontal, Clean

Natural light

Luxury Fashion Houses

Editorial