Les Echos

Apr 2025

Au fil d'avril is a fashion editorial series produced for Les Echos, focusing on seasonal menswear and contemporary tailoring. The project leans into a clean, minimalist aesthetic, utilising soft studio lighting to highlight the textures of knitwear, leather outerwear, and relaxed suiting. Photographed by Mathieu Rainaud, the editorial features model Lorenzo Sutto in a series of studio portraits that employ saturated backdrops and subtle prop styling. Art direction by Giorgio Martinoli provides a structured, polished framework for the collection, while styling by Marine Chaumien emphasizes layer-heavy, vibrant silhouettes. Hair styling by Bastien Zorzetto and casting by Jordan Mergirie complete the editorial look.

Editorial, Vertical, Clean

Editorial