Les Echos

Joyaux grand angle

Brand

Les Echos

ProjectJoyaux grand angle

Date

Sep 2025

Description

Joyaux grand angle is a high-jewelry editorial production for Les Echos, exploring the interplay between fine gemstones and minimalist styling. Photographed by Alexandra Utzmann under the art direction of Giorgio Martinoli, the series centres on model Loane Normand, presented against a recurring neutral studio backdrop that allows the intricate craftsmanship of the pieces to remain the primary focus. Utilizing soft, diffused beauty lighting, the imagery emphasizes the reflective quality of diamond-encrusted collars, articulated gold cuffs, and gemstone-heavy pendants. The visual language leans into a clean, contemporary aesthetic, with natural makeup by Ossiel Ramos Abarca and precise detailing by manicurist Cecilia Abbas grounding the high-fashion portraits.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Jewellery

Background

White Seamless

Context

Editorial