Songtrust’s brand identity project establishes a visual language for the music publishing sector, centering on bold sans-serif typography and a vibrant palette of blue, red, green, pink, and orange. The campaign, which spans outdoor billboards, printed collateral, and digital motion graphics, relies on structured grid layouts and consistent color blocking to build brand recognition across urban street contexts and editorial formats.
The project features photography by Ebru Yildiz, whose portraits of musicians are integrated into the campaign’s posters and larger billboard displays. This visual output is supported by strategy from Adam Beal and graphic design by Order, utilizing techniques such as clean layout compositions and motion graphics to maintain a modern aesthetic across both physical and digital touchpoints.
