Songtrust Brand Identity 2022

Description

A Songtrust billboard poster is mounted on a dark grey exterior wall outdoors, featuring bold black typography and inset photographic portraits of various individuals. The poster reads SIGN THE BEST DEAL IN THE BUSINESS across multiple lines, interspersed with colourful blocks containing portraits set against green, blue, red, and yellow backgrounds. Ebru Yildiz photographed the campaign, with graphic design and strategy supporting the visual identity. The framing is horizontal, capturing the urban street context with natural lighting.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Industries

Digital Media & Publishers

Color

Background

Street

Context

Out of Home (OOH)