Logo
Monochrome image of artisan hands working a manufacturing machine with Solento Los Angeles graphic branding overlaid.
Macro close-up of a brown textured leather insole debossed with the Solento logo, bordered by a light braided jute espadrille trim.
Man in black turtleneck and sunglasses holding a fawn French bulldog wearing a beige leather harness against a white backdrop.
Black serif typography logo for Solento with Est 2022 above and Los Angeles below centered on a solid white background.
Black woman resting her head against a Weimaraner dog wearing a collar in a monochrome studio portrait for Solento.
Abstract white graphic logo overlaid on a minimalist cream architectural interior with arched doorways and soft curves.
Black graphic S logomark with the text SOLENTO above and LOS ANGELES below on a plain white background.
Close-up portrait of a dark Italian greyhound looking directly forward against an off-white seamless background.
Monochrome image of artisan hands working a manufacturing machine with Solento Los Angeles graphic branding overlaid.
Macro close-up of a brown textured leather insole debossed with the Solento logo, bordered by a light braided jute espadrille trim.
Man in black turtleneck and sunglasses holding a fawn French bulldog wearing a beige leather harness against a white backdrop.

Solento Branding 2025

About

Solento establishes its identity through a blend of tactile manufacturing heritage and clean, contemporary graphic design. Developed under the creative direction of Palermo Studio, the branding project utilizes a minimalist monochromatic palette to emphasize material quality and structural elegance. Across both print and digital applications, the visual identity centers on a fluid 'S' monogram and refined serif typography. The imagery leans into a soft, architectural aesthetic, contrasting industrial manufacturing processes with portraits that feature neutral tones and structured leather accessories.

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