Solento
Branding
Brand
ProjectBranding
Date
Aug 2025
Description
Solento establishes a modern luxury brand identity, centered on material craftsmanship and architectural simplicity. The project, led by creative direction from Palermo Studio, blends tactile manufacturing heritage with a refined graphic design language. Across a series of commercial portraiture and product visuals, the brand identity utilizes a monochromatic palette and minimalist typography to ground its Los Angeles roots. The execution leans into clean, soft-lit compositions and macro photography to emphasize the natural textures of leather and woven goods, maintaining a consistent vector-based aesthetic throughout the visual system.
Style
Minimalist
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