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Solento: Branding

Date

Aug 2025

Description

Solento establishes its identity through a blend of tactile manufacturing heritage and clean, contemporary graphic design. Developed under the creative direction of Palermo Studio, the branding project utilizes a minimalist monochromatic palette to emphasize material quality and structural elegance. Across both print and digital applications, the visual identity centers on a fluid 'S' monogram and refined serif typography. The imagery leans into a soft, architectural aesthetic, contrasting industrial manufacturing processes with portraits that feature neutral tones and structured leather accessories.

Style

Minimalist

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