Solento

May 2020

The brand identity for Solento Organic Tequila serves as a masterclass in modern, minimalist design within the competitive alcoholic beverages sector. Developed by Javas Lehn Studio, the project defines a visual language that balances tactile materiality with a sophisticated, grid-based layout. By leaning into an editorial aesthetic, the design utilizes a high-contrast palette of vibrant yellow, stark black, and clean white to establish a premium, cohesive market presence. The execution captures the essence of the tequila through both commercial and artistic lenses, effectively utilizing macro photography by Ben Alsop to showcase the distinctive, rippled glass textures of the bottles. This project transcends traditional corporate collateral, extending the brand's identity into tactile touchpoints like custom stationery, packaging, and high-end presentation boxes. The systematic use of sans-serif typography and architectural grids provides a sense of clarity, while the interplay of soft light and hard, graphic shadows adds a layer of depth that feels both rhythmic and intentional. By integrating lifestyle imagery with product-focused shots, the identity successfully creates a sense of place and personality. Whether through the lens of a delicate tissue paper wrapping or a bold, digital interface, the project remains disciplined in its pursuit of a refined, contemporary look that is equally functional and evocative, establishing a template for modern luxury branding.

Commercial

Typography

Alcoholic Beverages, Food & Beverage