Snickers: Aretha Franklin & Liza Minelli
Brand
Date
Apr 2024
Description
Snickers presents a commercial campaign featuring iconic figures Aretha Franklin and Liza Minelli. The narrative follows a group of friends navigating an open highway, using humor to emphasize a shift in character demeanor. Produced with MJZ and agency creative lead BBDO New York, the spot utilizes live-action technique to capture character interactions. The cinematography relies on natural light within the vehicle interior, maintaining a warm aesthetic that anchors the CPG project.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
Road
Context
TVC / TV Commercial
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