Snickers presents a commercial campaign featuring iconic figures Aretha Franklin and Liza Minelli. The narrative follows a group of friends navigating an open highway, using humor to emphasize a shift in character demeanor.
Produced with MJZ and agency creative lead BBDO New York, the spot utilizes live-action technique to capture character interactions. The cinematography relies on natural light within the vehicle interior, maintaining a warm aesthetic that anchors the CPG project.
