Snickers Aretha Franklin & Liza Minelli 2024

About

This video advertisement for Snickers features a group of friends traveling together in a car through an open highway landscape. Aretha Franklin is seated in the back seat expressing dissatisfaction while holding a Snickers bar, surrounded by companions who react to her mood. The live-action footage is captured with natural lighting inside the vehicle cabin, showcasing detailed costume elements and character expressions. The commercial employs humor and recognizable personalities to deliver its brand messaging.