Simons Canada
Twik '24
Brand
ProjectTwik '24
Date
Dec 2024
Description
Simons Canada presents the Twik '24 lookbook, a high street fashion campaign captured by photographer D. Picard. The series features model Maria Rosa in a collection of casual, everyday pieces ranging from knit sweaters and graphic sweatshirts to denim overalls and structured co-ords. The project leans into a clean, lifestyle-focused aesthetic, using natural light to highlight textures in the clothing. With casting by Justin Robert, the imagery maintains a bright and approachable tone across domestic and studio-adjacent settings, emphasizing the relaxed fit and playful elements of the seasonal apparel.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Lookbook
Associated creatives
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