Simons Canada: Twik '24

Brand

Simons Canada

Date

Dec 2024

Description

Simons Canada presents the Twik '24 lookbook, a commercial fashion project that captures a series of casual, everyday moments. Photographed by D. Picard, the collection leans into a relaxed, lifestyle aesthetic defined by soft, natural light and clean compositions. Featuring Maria Rosa, the imagery centers on contemporary leisurewear, ranging from graphic knit sweaters and classic denim to coordinated sets. The shoot highlights a series of domestic settings, utilizing vertical-paneled interiors to create a consistent, light-filled backdrop. Casting by Justin Robert supports the project’s approachable, editorial tone, emphasizing a cheerful and candid perspective on high street fashion.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White

Context

Lookbook