Simons Canada
Menswear 05/25
Brand
ProjectMenswear 05/25
Date
May 2025
Description
Simons Canada presents the Menswear 05/25 collection, a series of editorial portraits showcasing versatile seasonal apparel. The project leans into a relaxed, sophisticated aesthetic, set against warm, mid-century modern café interiors to ground the clothing in an inviting, everyday context. Photographed by D. Picard, the campaign features model Charles Oduro, with casting direction by Justin Robert. The styling highlights a focus on rich textures, including knit polos, patterned shirts, and layered accessories. The imagery utilizes natural light and clean compositions to emphasize the casual tailoring and relaxed silhouettes of the collection.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
Café
Context
Lookbook
Associated creatives
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