Simons Canada

Aug 2025

Simons Canada presents Le 31 Transition, a fashion editorial campaign highlighting the seasonal collection through a series of composed studio portraits. Captured by photographer D. Picard, the imagery leans into a contemporary aesthetic, centering on the tactile textures of knitwear and layered tailoring. Featuring model Adonis Bosso, the campaign utilizes a palette of muted earth tones and vibrant blues to define its visual identity. With casting by Justin Robert, the series employs soft, directional lighting and minimalist studio backgrounds to emphasize garment detail and form. The execution maintains a clean, editorial focus, reflecting the brand’s approach to seasonal menswear styling.

Editorial, Vertical

High Street Fashion

Lookbook