Simons Canada: Icone 04/25

Apr 2025

Simons Canada’s Icone 04/25 collection features an editorial fashion series captured by photographer Richard Bernardin. The imagery leans into a saturated palette, utilizing architectural, color-blocked backgrounds in terracotta, magenta, and deep blue to offset the collection’s Mediterranean-inspired prints and knit textures. Featuring model Rocío Crusset, the project utilizes soft, warm natural light to highlight the intricate details of botanical patterns and intricate knitwear. With casting by Justin Robert, the series focuses on the tactile nature of the garments, from ruffled midi sundresses to graphic-patterned tanks, set against textured, vibrant surfaces.

Editorial, Vertical, Warm

Natural light

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