Simons Canada
Icone 04/25
Brand
ProjectIcone 04/25
Date
Apr 2025
Description
Simons Canada presents Icone 04/25, a fashion editorial campaign showcasing the collection's latest seasonal designs. Photographed by Richard Bernardin, the imagery highlights structured knitwear and patterned midi dresses through a vibrant, Mediterranean-inspired aesthetic. The series features model Rocío Crusset positioned against high-contrast, color-blocked architectural backdrops in deep berry, terracotta, and magenta pink. The production utilizes natural light to emphasize the fine textures of the knit garments and intricate botanical prints, leaning into a saturated and warm color palette. Casting was directed by Justin Robert.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Context
Lookbook
Associated creatives
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