Simons Canada
FDP 04/25
Brand
ProjectFDP 04/25
Date
Apr 2025
Description
Simons Canada presents FDP 04/25, a fashion campaign highlighting contemporary menswear through a series of relaxed editorial portraits. Captured by photographer D. Picard, the project leans into a warm, earthy aesthetic, utilizing natural light and clean architectural textures to frame its subjects. The series features model Paul Ferrari, with casting led by Justin Robert. The imagery emphasises casual summer apparel, set against minimalist, textured plaster and stone-tiled backdrops. The work maintains a consistent editorial tone throughout, prioritising soft shadows and a muted color palette to showcase the collection's details.
Style
Vertical
Techniques
Natural light
Color
Beige
Context
Lookbook
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