The Edito 08/25 project for Simons Canada presents a series of studio-based fashion editorials showcasing a range of seasonal menswear and womenswear pieces. Photographed by D. Picard, the campaign utilizes a clean, minimalist aesthetic to draw focus to fabric textures, from draped satin and sequin embellishments to structured tailoring and heavy knitwear.
Featuring models Laura Helene Christensen and Justin Eric Martin, the imagery alternates between high-key white backgrounds and moodier, cool-toned studio settings. Casting direction was handled by Justin Robert, with the production emphasizing a focus on silhouette and layering through soft, even lighting.
