Brand
ProjectDJAB '24

Simons Canada DJAB '24 2024
Associated creatives
Tags
Description
This fashion campaign portrait for Simons Canada's DJAB '24 project features model Michael Martin photographed by D. Picard, with casting directed by Justin Robert. The male subject leans against an interior wall while wearing a short-sleeved blue and white striped sports jersey paired with tan khaki trousers and a patterned belt. The composition captures a candid, relaxed stance through soft indoor lighting, highlighting casual menswear styling. The background includes glimpses of architectural elements and warm-toned interior furnishings.
Style
Vertical, Commercial, Warm, Retro
Techniques
Natural light
Industries
High Street Fashion
Color
Sky Blue (30%)
Pure White (30%)
Beige (40%)
Background
Café
Context
Advertising Campaign
