Simons Canada presents Contempo 06/25, a fashion editorial campaign showcasing the collection through a series of urban-focused portraits. Captured by photographer Royal Gilbert, the series features model Loane Normand in a variety of settings, ranging from bustling Parisian sidewalks and bistro terraces to structured architectural environments.
Styling by Juliana Schiavinatto emphasizes a polished, contemporary wardrobe, pairing tailored separates and statement knitwear with structured leather accessories. The aesthetic leans into a warm color palette, utilizing soft natural light to highlight the textures of denim, patent leather, and fine-gauge knits. Makeup artist Maina Militza contributes a natural, clean aesthetic throughout the collection. The imagery maintains a consistent editorial feel, relying on natural daylight and authentic urban backdrops to frame the garments.
