Adidas: Show 'Em
Brand
Date
Sep 2026
Description
Adidas presents 'Show 'Em,' a cinematic film campaign directed by Michelle Daley that explores themes of endurance and personal drive. The project utilizes high-contrast portraiture and sweeping landscape shots, blending raw athleticism with a deliberate visual language. Technically, the work employs low-key chiaroscuro lighting and desaturated color grading to frame the movement of athletes in outdoor environments. The production integrates live-action techniques with extensive visual effects to establish a focused narrative on sport and community.
Style
Horizontal, Action, Cinematic, Desaturated, Warm
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Pure White
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
Johannes LeonardoAdvertising Agency
Jan JacobsChair
Leo PremuticoChair
Helen AndrewsChief Executive Officer
Jonathan SantanaChief Creative Officer
Zack BrowneCreative Director
Alfonso RuizCreative Director
Luke FlynnCreative Director
Anthony BayterCreative Director
Ashlyn ElggrenArt Director
Blythe BroadbinCopywriter
Rebecca ONeillHead of Production
Tina DiepExecutive Producer
Star Wingate-BeyPR
Charlie WilliamsPR
Olivia WhytePR
Jack HaleyGroup Account Director
Jonathan SkewesAccount Director
Carolyn PaddenAccount Manager
Alesa Blanchard-NelsonDirector of Business Affairs
Denise KlappBusiness Affairs Manager
Michelle DaleyDirector
Dan NgChief Strategy Officer
Alessandra NocedaGroup Strategy Director
Jonathan DalyCommunications Planner
Diontay SantiagoStrategist
Grace RobertDirector
Jayda HillCommunications Manager
NOTEDProduction
Jay SwuenDirector
Cameron StrandPhotographer
Jonathan del RosarioDirector of Photography
Aaron KearnsPhotographer
Anastasia SuchkovExecutive Producer
Marc MiroAssociate Producer
Lauren BeckAssociate Producer
Linda RojasProduction Manager
Priscilla RochaCoordinator
Robert Blair1st AD
Tevin AllenChoreographer
Jessica ChanHair Stylist
Metta ConchettaWardrobe
Church Edit
Matt CarterEditor
Alex PieterseEditor
Logan TarterEdit Assistant
Hannah SmithProducer
Elyse RobinsonHead of Production
Freya HewettExecutive Producer
Mah FerrazFounder
Pendulum VFXPost Production / VFX
Ryan Zum MallenVFX Supervisor
Damian GiampietroProducer
Diana IatsenkoArtist
Andy NguyenEditor
Royal Muster - ColorPost Production / VFX
Mikey PehanichColourist
Zack WilponColour Assistant
Patrick BadescuColour Assistant
Amonnie NicolasColour Assistant
Alexandra LubranoExecutive Producer
Ryan MoncriefColour Producer
Alex PonceProducer
Barking OwlMusic / Sound
Stuart St. Vincent WelchSound Designer
Henry GilchristSound Mix
KC DossettHead of Production
Andrea BovardSound Producer
Carol DunnManaging Director
Drew GilgesDirector of Brand Marketing
Thomas WardMarketing Manager
Nick GreenMarketing Manager
Naki BookerMarketing Manager
Cameron CollinsMarketing Manager
Andrew GleasonMarketing Manager
JR HeffnerSocial Manager
Sam KleinSocial
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