Adidas Show 'Em 2026

About

This cinematic video piece from the Adidas 'Show 'Em' campaign combines high-contrast black-and-white portraiture with sweeping landscape shots of athletes running up a grassy hill at dusk. Directed by Michelle Daley, the film captures intense facial close-ups and dynamic outdoor running sequences under dramatic sunset skies and twilight lighting. The work blends raw athleticism with stylized monochrome and muted color grading, emphasizing endurance and personal drive. Produced with post-production and visual effects support, the campaign delivers a powerful visual narrative about sport and community.