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Brand
Adidas
ProjectShow 'Em

Adidas Show 'Em 2026

Associated creatives

Johannes Leonardo
Johannes LeonardoAdvertising Agency
Jan Jacobs
Jan JacobsChair
Leo Premutico
Leo PremuticoChair
Helen Andrews
Helen AndrewsChief Executive Officer
Jonathan Santana
Jonathan SantanaChief Creative Officer
Zack Browne
Zack BrowneCreative Director
Alfonso Ruiz
Alfonso RuizCreative Director
Luke Flynn
Luke FlynnCreative Director
Anthony Bayter
Anthony BayterCreative Director
Ashlyn Elggren
Ashlyn ElggrenArt Director
Blythe Broadbin
Blythe BroadbinCopywriter
Rebecca ONeill
Rebecca ONeillHead of Production
Tina Diep
Tina DiepExecutive Producer
Star Wingate-Bey
Star Wingate-BeyPR
Charlie Williams
Charlie WilliamsPR
Olivia Whyte
Olivia WhytePR
Jack Haley
Jack HaleyGroup Account Director
Jonathan Skewes
Jonathan SkewesAccount Director
Carolyn Padden
Carolyn PaddenAccount Manager
Alesa Blanchard-Nelson
Alesa Blanchard-NelsonDirector of Business Affairs
Denise Klapp
Denise KlappBusiness Affairs Manager
Michelle Daley
Michelle DaleyDirector
Dan Ng
Dan NgChief Strategy Officer
Alessandra Noceda
Alessandra NocedaGroup Strategy Director
Jonathan Daly
Jonathan DalyCommunications Planner
Diontay Santiago
Diontay SantiagoStrategist
Grace Robert
Grace RobertDirector
Jayda Hill
Jayda HillCommunications Manager
NOTED
NOTEDProduction
Jay Swuen
Jay SwuenDirector
Cameron Strand
Cameron StrandPhotographer
Jonathan del Rosario
Jonathan del RosarioDirector of Photography
Aaron Kearns
Aaron KearnsPhotographer
Anastasia Suchkov
Anastasia SuchkovExecutive Producer
Marc Miro
Marc MiroAssociate Producer
Lauren Beck
Lauren BeckAssociate Producer
Linda Rojas
Linda RojasProduction Manager
Priscilla Rocha
Priscilla RochaCoordinator
Robert Blair
Robert Blair1st AD
Tevin Allen
Tevin AllenChoreographer
Jessica Chan
Jessica ChanHair Stylist
Metta Conchetta
Metta ConchettaWardrobe
Church Edit
Church Edit
Matt Carter
Matt CarterEditor
Alex Pieterse
Alex PieterseEditor
Logan Tarter
Logan TarterEdit Assistant
Hannah Smith
Hannah SmithProducer
Elyse Robinson
Elyse RobinsonHead of Production
Freya Hewett
Freya HewettExecutive Producer
Mah Ferraz
Mah FerrazFounder
Pendulum VFX
Pendulum VFXPost Production / VFX
Ryan Zum Mallen
Ryan Zum MallenVFX Supervisor
Damian Giampietro
Damian GiampietroProducer
Diana Iatsenko
Diana IatsenkoArtist
Andy Nguyen
Andy NguyenEditor
Royal Muster - Color
Royal Muster - ColorPost Production / VFX
Mikey Pehanich
Mikey PehanichColourist
Zack Wilpon
Zack WilponColour Assistant
Patrick Badescu
Patrick BadescuColour Assistant
Amonnie Nicolas
Amonnie NicolasColour Assistant
Alexandra Lubrano
Alexandra LubranoExecutive Producer
Ryan Moncrief
Ryan MoncriefColour Producer
Alex Ponce
Alex PonceProducer
Barking Owl
Barking OwlMusic / Sound
Stuart St. Vincent Welch
Stuart St. Vincent WelchSound Designer
Henry Gilchrist
Henry GilchristSound Mix
KC Dossett
KC DossettHead of Production
Andrea Bovard
Andrea BovardSound Producer
Carol Dunn
Carol DunnManaging Director
Drew Gilges
Drew GilgesDirector of Brand Marketing
Thomas Ward
Thomas WardMarketing Manager
Nick Green
Nick GreenMarketing Manager
Naki Booker
Naki BookerMarketing Manager
Cameron Collins
Cameron CollinsMarketing Manager
Andrew Gleason
Andrew GleasonMarketing Manager
JR Heffner
JR HeffnerSocial Manager
Sam Klein
Sam KleinSocial

Tags

black manman runningrunning up hillathlete runningadidas campaignman in beanie

Description

This cinematic video piece from the Adidas 'Show 'Em' campaign combines high-contrast black-and-white portraiture with sweeping landscape shots of athletes running up a grassy hill at dusk. Directed by Michelle Daley, the film captures intense facial close-ups and dynamic outdoor running sequences under dramatic sunset skies and twilight lighting. The work blends raw athleticism with stylized monochrome and muted color grading, emphasizing endurance and personal drive. Produced with post-production and visual effects support, the campaign delivers a powerful visual narrative about sport and community.