Shon Mott

Aug 2025

The Shon Mott Fall/Winter 2025 campaign presents a series of clean, minimalist fashion portraits that emphasize the textural qualities of the collection's knitwear and outerwear. Shot by photographer Alejandro Sonoro, the imagery relies on soft directional lighting and a consistent studio backdrop to highlight the silhouettes of each piece. Fashion styling by Raquel Franco provides a cohesive look through tailored blazers and layered knit tops, while makeup artist Mónica Marmo contributes a refined aesthetic that maintains natural skin texture. The campaign is further shaped by executive production from Lor Solano, with models Charlotte Carey and Sarah Dewi fronting the editorial photography. Typography overlays anchor the vertical compositions, reinforcing the brand identity throughout the campaign.

Editorial, Vertical, Clean, Minimalist

Soft Light

Designer Fashion

White Seamless

Advertising Campaign