H&M

Apr 2025

The H&M Malaga lookbook showcases a seasonal collection through a series of sun-drenched outdoor portraits. Shot on location, the editorial campaign centers on effortless apparel, featuring a palette of soft pastels, white lace, and light-wash denim. The photography captures a candid lifestyle aesthetic, utilizing natural light and clean architectural textures to frame the subject. Photographed by Alejandro Sonoro and featuring model Floor Vrins, the imagery leans into a relaxed, warm-weather atmosphere. The execution employs varied techniques, ranging from high-contrast monochrome and analogue film aesthetics to bright, editorial-style vertical framing, all while maintaining a consistent, airy composition.

Vertical, Clean, Lifestyle

Natural light

High Street Fashion

Lookbook