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H&M: H&M Malaga Lookbook

Brand
H&M
Date

Apr 2025

Description

The H&M Malaga lookbook showcases a seasonal collection through a series of sun-drenched outdoor portraits. Captured by photographer Alejandro Sonoro and featuring model Floor Vrins, the imagery leans into a candid, lifestyle-focused aesthetic that emphasizes effortless apparel styling. The project utilizes natural light to highlight textures in lightweight fabrics, including lace, crochet, and denim. Set against the coastal architecture and lush foliage of Malaga, the series employs editorial techniques to frame the garments within a relaxed, warm-weather atmosphere. Some sequences incorporate a monochrome film look to provide a stylistic departure from the primary bright, clean color palette.

Style

Vertical, Clean, Lifestyle

Techniques

Natural light

Industries
High Street Fashion
Color
Pure White
Context

Lookbook

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