Shon Mott
Movement towards freedom
Nov 2024
Movement towards freedom is a fashion editorial campaign for Shon Mott, exploring the intersection of physical expression and minimalist tailoring. The project leans into a raw, atmospheric aesthetic, documenting diverse subjects across both sparse indoor settings and iconic urban landscapes. Photographer and director Martin Gatti employs a distinct editorial sensibility, utilizing analogue film techniques and natural light to capture candid movement. The imagery focuses on tactile textures and sculptural postures, with fashion editor and stylist Raquel Franco curating a collection of dark, monochromatic separates and neutral layers that ground the project in a cohesive, grounded visual language.
Editorial, Square, Warm
Analogue / film, Natural light
Designer Fashion
Editorial, Lookbook
