Mango embraces an understated aesthetic in the Urban Summer SS25 campaign, blending relaxed silhouettes with organic, outdoor-focused art direction. The imagery leans into a minimalist palette of earthy neutrals and monochrome staples, creating a cohesive visual narrative centered on summer ease.
Captured by photographer Carlos Folmo, the campaign features model Charlotte Carey in a variety of natural environments, ranging from sun-drenched grassy fields to serene, architectural backdrops. With art direction by Alba Roces and fashion styling by Jorge Belso, the series utilizes soft natural light and dappled shadows to emphasize the tactile textures of the collection, including woven net bags, linen-feel fabrics, and relaxed tailoring. Hair styling by Egon Crivillers maintains a clean, refined aesthetic throughout the project.
