H&M
H&M Lookbook Summer 2025 by Alejandro Sonoro
May 2025
The H&M Summer 2025 lookbook presents a focused collection of swimwear and seasonal apparel, captured through a lens of clean, minimalist studio photography. Photographer Alejandro Sonoro directs the project, employing bright, natural light and directional shadows to emphasize the fabric textures and vibrant color palette of the line. Featuring model Nuria Oliu Sanchez, the imagery leans into a relaxed, sun-kissed aesthetic. The editorial and commercial compositions utilise a seamless white backdrop, punctuated by warm, natural tones that frame the summer garments. Hair styling by Alessandro Rebecchi and makeup by Marina Andersson support the project’s cohesive look, maintaining a polished yet fresh appearance throughout.
Vertical, Clean, Lifestyle, Warm
Natural light
Swimwear
White Seamless
Lookbook
